What we offer

Roadmap

  • Develop a plan for the use and integration of customer (personalized) and transactional (anonymous) DATA into company process

DATA

  • Definition of why and what to ask
  • What data to collect (more or less till receipt)
  • Transactional versus Customer Data
  • Segmentation by shopping behaviour and profile
  • Promotion management and analysis with an emphasis on ROI (return on investment)

Loyalty schemes

  • Definition of the aims
  • Personalized Communications
  • Segmentation by loyalty

Segmentation by loyalty

  • Management POS communication outlets
  • Definition, preparation, printing and distribution of personalized flyers

The Co-operative Future Vision – Store of the Future